Home	WebDirectory
			Submit Your Site to an Optimized Shopping Directory.

Contextual Ads Index: What are contextual ads? Why use or employ contextual ads? Some examples. Can you make your own? From a publishers perspective. From an advertisers perspective What are contextual ads? Contextual ads are advertisments which are related to the general theme of a webpage. If the page has a central theme about dog biscuits, then the advertisments would ideally reflect that theme. Why use Contextual ads.? Like all advertizing, the object is to make money, directly or indirectly. Some examples of contextual advertising. A well known and used example is Google's adsense. By copy and pasting some Javascript code into a page, the rest is automatic. This code is specific to a publisher, in order to record, trace and attribute, any earnings where they apply. Of course, the page must be saved to the server. Can you make your own? Yes, or you can employ someone to do so. This is an example of a publishers in-house, text ads. From a publishers perspective. Contextual advertizing could be an alternative income stream, whereby passive content might make a few bucks. From an advertisers perpective. This could either be from an affiliate referral through a special link or url, or the more direct route of click throughs to a site.